SOFT SAVING ISN’T LAZY—IT’S GEN Z SMART

Soft Saving Isn’t Lazy—It’s Gen Z Smart

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed a familiar pattern: earn gradually, conserve strongly, get a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, health, and inten

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